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Hello, everyone. Speaking of classical gardens, everyone will think of Suzhou. However, more than 200 years ago, the gardens in Yangzhou, the ancient city of Jianghuai, were better than those in Suzhou. As early as the Qing Dynasty, some people have made such an evaluation of Jiangnan scenic spots: "Hangzhou wins with lakes and mountains, Suzhou wins with shops, Yangzhou wins with gardens and pavilions." It can be seen that at that time, Yangzhou was famous for the beauty of gardens in Jiangnan. As early as the Han Dynasty, Yangzhou had large-scale garden architecture, and later there were innovations. In the Qing Dynasty, due to the highly developed handicraft industry, commerce, transportation and salt industry, and the six southern tours of Qianlong, Yangzhou gardens flourished rapidly. However, in history, many gardens were destroyed by wars and wars. Now only a few gardens, such as Geyuan, Heguo, xiaopangu and houyechun garden, survive.
History and name of Geyuan
Friends: today we are visiting one of the ten famous gardens in China. Geyuan is located at the back of 318 Dongguan Street in Yangzhou city. In 1820, Huang Yuyun, the salt general manager of Huaihe and Huaihe rivers, rebuilt it on the site of Shouyi garden in Ming Dynasty. Huang Yuyun thinks that bamboo is solid, guilty, straight and chaste, which has the style of a gentleman. Because the shape of the three bamboo leaves is like "Ge", he named "Ge yuan" after the sentence meaning of Yuan Mei's "Yue Ying Zhu Cheng Qian Zi". Su Dongpo once said: "it's better to eat without meat than live without bamboo. No meat makes people thin, and no bamboo makes people vulgar." The original intention of naming the master of the garden after bamboo is revealed.
General situation of gardening spring landscape
"Yangzhou wins by famous gardens, and famous gardens win by stacked stones.". Geyuan is an urban mountain forest with bamboo and stone as the main body and stone as the characteristic. The rockery of Geyuan adopts the technique of overlapping stones by dividing peaks, and uses different stones to show the scenery of spring, summer, autumn and winter. It is known as the rockery of four seasons, which is the only isolated example of domestic gardens. The plants in Geyuan are mainly bamboo, and the most suitable landscaping materials for bamboo are all kinds of strange peaks and stones, such as lingtouqiao Taihu stone peak, thin and craggy stalagmites, etc. The combination of bamboo and stone forms a distinctive bamboo and stone landscape in the garden. Tourists, now we can see that at the entrance of Geyuan, the gardener has set up a group of small bamboo and stone scenes with unique ingenuity. At the beginning, the theme of bamboo and stone as the center of the garden is clearly pointed out.
Geyuan is just behind the Huang's residence. You can enter it from the middle of the house. You can see two flower stands on the left and on the right when you turn left. On the platform, there are green bamboo pavilions, and there are uneven stalagmites stacked among the bamboos. From a distance, it looks like a spring bamboo shoot that has just broken the ground. Continuous sunlight reflects the sparse bamboo shadow on the wall of the garden gate, forming a pattern of "Ge" shape, which sets off the plaque of "Ge yuan" in the middle of the garden gate. The "new bamboo shoots" swaying in the breeze symbolize the spring mountain forest. This real and fake bamboo scene is set against the white wall of the front residential part and stands on both sides of the garden gate, which has the meaning of "spring mountain is the beginning". I don't know if the tourists can appreciate the feeling of returning to the earth in spring. This is the spring scene in the famous four seasons mountain scenery of Geyuan.
[garden summer scenery: yiyuxuan Xiashan]
After enjoying the spring scenery, let's go to enjoy the summer scenery. So where is the rockery in summer? From the spring scenery of the two flower beds into the garden gate, there is a four side hall. In front of the hall, there are two flower beds stacked with lake stones. Bamboo is planted in the West and osmanthus is planted in the East. Therefore, this hall was originally called osmanthus hall, but now it has been renamed "yiyuxuan" on the plaque. Looking south from the hall, you can see green everywhere, green bamboo and conggui nearby. Through the four terrazzo windows and the moon cave gate on the wall, you can also see the bamboo and stone scenery we just passed by. Close range and long-range are different from inside and outside, but they are separated. This kind of gardening technique of borrowing from each other inside and outside to increase the depth of the first scene in the garden is unique and unique. From the sweet scented osmanthus hall to the west along the porch, after a dense bamboo forest, you come to the edge of the pool and look north across the water. Under the blue sky, there is a towering Taihu stone rockery with rich antiquity and clear lingzheng. There are stone caves at the bottom of the mountain and stone platforms on the mountain. The shape is changeable, just like clouds in the sky. This is the summer mountain. There is a clear pool in front of the mountain. There is a curved bridge on the water, leading to the entrance of the cave. The tail of the water is cleverly hidden, giving people the impression of "how deep the courtyard is". Lotus is planted all over the pool. At a glance, "the lotus in the sun is red", highlighting the theme of "summer".
Walking on the curved bridge, we can enjoy the beauty of the summer mountain. We can see the strange stones on both sides. Some of them are as independent as Wang He, and some of them are as naive as rhinoceros. Looking up, you can see that the flying stones at the mouth of the valley are just like magpies climbing the plum blossom to welcome the guests; at the long jump, the monkeys are playing on the top of the mountain. It's really beautiful scenery and beautiful stone. When you enter the cave, you feel a little gloomy at first. Then you get used to the light falling from the stone gap above, and you feel that the cave is spacious. The water in the small pool flows into the cave, and the stone color of the lake is blue and gray. Enjoying the scenery in the cave in summer makes it cool. The cavern can be traversed, ascended and turned several times to the top of the mountain. There is a small pavilion isolated on the rockery. There is an ancient pine in front of the pavilion, stretching out of the cliff, adding the lush atmosphere of the summer mountain. Standing in the pavilion, looking back at the rockery, in the cave stone crevice, Magnolia crisscross, stone steps on both sides, rain hit banana Pavilion. Walking in the meantime, I can see the thick shade and green shadow, which makes people feel relaxed and happy.
[autumn landscape: Huangshan stone - Autumn Mountain]
Friend: if the summer scenery shows the elegant and quiet artistic conception with the fresh and soft curve of Taihu stone, then the autumn scenery shows the majestic magnificence with the bold and unconstrained straight line of Huangshan stone. Because Huangshan stone is not only the most powerful mountain in the north, but also the most picturesque rockery in the south. The whole rockery is built on huangshitan, Anhui Province, which is a cliff with hanging rocks. Some of its rocks are yellow and some red. The main side of the rockery faces to the West. When the sun goes down, the red glow reflects, and the color is very eye-catching. In the crevice of the cliff, there are pine and cypress, whose green branches and leaves are just in contrast with the brown yellow rocks, just like a picture of autumn mountains. On the top of the mountain, there is a Square Pavilion, in which people can overlook the surrounding landscape. To the north, they can overlook the green poplar City, the thin West Lake, the Pingshan hall and the Guanyin Mountain. This is also one of the traditional Chinese gardening techniques: borrowing scenery. In ancient China, there was a tradition of climbing high in autumn. Geyuan Huangshan stone is the commanding height of the whole country, and the theme of autumn is played up by Chongyang climbing.
The appearance of Qiushan is high and abrupt, and its internal structure is complex. Stone cave, stone platform, stone Deng, stone beam and small buildings in the mountain are intertwined and integrated to form a complicated three-dimensional sightseeing passage in the mountain. It not only has plane detour, but also has three-dimensional winding. Tourists, if you are interested, you can enjoy the elegant demeanour of Qiushan, a famous Yangzhou mountain with ingenious design and superb stacking techniques.
[winter landscape of Garden: toufenglouyuexuan - loushang]
Looking south from Huangshi rockery, to the west of Sanying building, there is a quiet scenic spot. The main building in this area is a small hall open from north to South and enclosed by walls from east to west. These buildings seem to bring some "Beijing flavor". If you look at these houses, the corners are small, the roofs are gentle, and the shapes are heavy. Why is this so? It turned out that during the prosperous period of the Qing Dynasty, emperors would visit Yangzhou when they went to the south. Yangzhou salt merchants have strong economic strength. In order to "welcome Luan", they try their best to figure out the emperor's preferences. As a result, many garden buildings follow the style of Beijing buildings. Gradually, some buildings in Yangzhou gardens also have some "Beijing flavor". This small hall called "toufenglouyue" is no exception. In the south of the hall, there is a flower terrace with Xuan stone. On the terrace, there is the south boundary wall of the garden, and there is a small rockery with Xuan stone. This is the winter mountain. Xuanshi is produced in Xuancheng, Anhui Province. Its color is as white as snow. It is also called Xueshi. This scenic spot used to be a place to enjoy the snow and tea around the stove in winter. In order to make the rockery snow even when it doesn't snow, xuanshishan is placed under the north wall of the south boundary wall. Looking from the hall, the hills on the stage are all white, as if the snow has not gone away. Because Xuanshi contains quartz, although its color is white, it will shine in the sun. If it is placed in the sun, it is contrary to the theme of enjoying the snow. The Dongshan mountain is shady, so we can see the Dieshan family's careful observation.
Outside the eastern boundary wall of Xuanshi mountain is the population Department of Geyuan. In order to make the meaning of winter more sufficient, the gardener regularly arranged 24 round holes on the wall, forming a unique picture of leaky windows. When the gust of wind blows, these holes, like the sound holes on the flute, will make different sounds, such as the call of northwest wind in winter, to assist the theme artistic conception with sound. What's more mysterious is that through the rows of wind and moon, you can see the green bamboos and stalagmites in the spring scenery. I don't know if my friends have the association of "winter goes and spring comes".
Dear friends, the rockery of Geyuan sums up the so-called painting principles of "spring mountain is light but like smile, summer mountain is green and like drop, autumn mountain is clear and like makeup, winter mountain is bleak and like sleep" and "spring mountain is suitable for traveling, summer mountain is suitable for seeing, autumn mountain is suitable for climbing, winter mountain is suitable for living". There are also "yiyuxuan", "baoshanlou", "fuyunting", "zhuqiuge", "loufengtouyuexuan" and other ancient buildings in the park. Against the backdrop of these pavilions and pavilions, and dotted with ancient and famous trees, the four seasons rockery is more simple, elegant, profound and magnificent. Although the winter scenery gives people the cold feeling of snow. However, the west wall of the spring scenery has opened two circular leaky windows. The branches and bamboos come across the wall, and give people the profound artistic conception of "blooming spring buds in winter". The whole landscape is like a huge picture, forming a beautiful harmony.
The main landscape of Geyuan has been toured. After visiting a garden, would you sigh with this kind of sigh: Yangzhou garden is indeed the essence garden in gardens.
苏州园林英语导游词
Good morning guys and every folks ,it is my great honour to be your guide . First i wish to extend my warmest welcome to you and i hope you will enjoy today s trip . Now let me introduce myself . My name is wuyingfang . I come from China International travel service . If you have any problem just tell me . I will try my best to help you and achieve your satisfaction with a wonderful trip memory . By the way ,please pay attention to your safety when traveling . I hope everything goes well and all of us will have a good time .
The place we are going to visit today is the land of fish and rice Suzhou . To speak of Suzhou, people are likely to mention the old saying” Up above there is paradise, down here, here are Suzhou and Hangzhou”. Gardening in Suzhou reached its height during the Ming and Qing dynasties. There were over 280 private gardens in Suzhou and landscape became an art with established masters. The mild climate, along with 230 frost_free days and around 43 inches of rain is perfect for gardening endeavors. 69 gardens in and around Suzhou are still in good condition. In 2007,the UNESCO added four of the private gardens of Suzhou to the world heritage list, extending this in 2000 to include thehistoric section of the city and five other gardens in the area.
Among so many gardens, the Humble Administrators garden is the most outstanding and the largest garden in Suzhou. And it is the most important part of our todays tour. It is centered upon the broad expanse of a lake, making up about one fifth of the total area, with well spaced buildings. The garden landscape and water scape are simple, extensive and natural, possessing the traditional appearances of the Ming and Qing dynasties.
It is divided into three parts: the eastern, middle of the western parts, the house lies in the south of the garden.
The middle part is the cream of the garden with marvelous mountains, clear water, exquisite buildings and exuberant trees of the scenery in the south of the lower Yangtze. Lying here and there to the south of the lake are the east and west hills made from a mixture of earth and rocks, and covered with trees. The Prunus Mume Pavilion and the Orange Pavilion stand on a top of the hills. By the side of the lake there are forsythias gently stroking the surface of the water, and bringing about delightful effects of nature.
The building in the western part of the garden are properly arranged by the lake. The northern half is named :"the hall of 36 pairs of mandarin ducks" and the southern half:" the hall of 18 camellias"
lying to the south of the garden is the house, which is the typical residence in Suzhou. On a north-south axis there are four successive buildings. To the east of the axis are the MandarinDuck'shall with flower-basket decoration, the flower hall and the four-sided viewing hall.
The Humble administrator's garden boasts altogether 48 different bulidings,101 parallel couplets,and door plateaux,40 stelae,21 precious old trees,and over 700 bonsai kept in the bonsai garden in the western part of the garden,representing the Suzhou style bonsai,one of the four leading bonsai styles in China.
Well ,ladies and gentlemen ,it’s time for your freelance . You can take photos with abandon . We will gather here one hour later . Pay attention to your safety and don’t forget the time !
各位贵宾,各位朋友:
大家早上好,很高兴认识大家,并由我陪同大家去我国的著名历史文化名城和旅游胜地——苏州观赏园林,到人间天堂去享受一天。
在车到景点之前,我先为大家介绍苏州园林的基本情况。“上有天堂,下有苏杭。”苏州为典型的江南水乡城市,素有“东方威尼斯”之美誉。当然,也请大家注意环境卫生,做一个文明游客。
我们马上到了今日黄金游的第一站——留园。好,留园到了。留园位于苏州市园林路。它应用了分合,明暗等对比手法。大家好好观赏吧!
留园不留我们,那我们就去狮子林吧!狮子林到了,你们跟我来,狮子林变幻莫测,值得一览。
穿过狮子林,出去约5千米,可见寒山寺,要不现在大家休息一会儿吧。说到寒山寺,大家自然会想起“姑苏城外寒山寺,夜半钟声到客船”的诗句吧!因唐初有个叫寒山的和尚未在这里住过而得名。现在寺内存碑一方,上刻张继写的《枫桥夜泊》一诗。
告别寒山寺,大家还恋恋不舍。希望它能给你们留下一个美好的回忆。
各位朋友,今天我们在人间天堂——苏州度过了美好的一天。谢谢各位!愿大家旅途平安愉快,再见!
儿童乐园开业活动策划方案
一、活动意义
开业对儿童乐园的资金回笼还是对该区域的品牌拓展都是至关重要的第一步,决定能否成功打开该区域市场,其意义非常重大,因此开业庆典活动要充分准备、及力宣传;力求一炮打响。
二、活动目的
1、营造开业喜庆氛围,努力搞旺开业人气;展现实力,树立形象,扩大行业影响力。
2、迅速建立儿童乐园的知名度,从而在该区域的良好发展作好铺垫,吸引更多的顾客来参加开业活动,从而培育一个稳固的消费群体。
3、好的开业铸就好的发展势头,促进销售,提升销量;同时也能考核和提高人员的素质与销售技巧,提升人员的信心与凝聚向心力。
三、活动时间
2012年11月23日 四、活动地点
莱亚百货 儿童乐园 五、活动主题
儿童乐园开业大酬宾 六、活动内容
1、免费试玩(有限量规则,进场须登记小朋友的姓名与联系电话)
开业当天,儿童乐园免费试玩,活动当天进入游乐场内的儿童与家长限量80人,出场一人补充进场一人,候场小朋友和家长必须由工作人员组织排队等候进场,一名儿童限1名家长陪同,超数按10元/名收费。 2、礼品赠送 (预算2元/件的小玩具)
当天前200名到场小朋友可免费获赠礼品1份。(藉此吸引人流,登记造册潜在消费者资料); 3、办卡优惠
年卡 :原价1280元,现价980元,立省300元
季卡:原价388元,现价328元,即刻让利15%,并赠送价值55元的芭比娃娃套装或变形金刚一套
月卡:原价198元,现价165元,每天只需5.5元,便能玩上一整天。 欢乐卡:办300元12次卡,当天办卡可多赠送3次
???? ? 4、幸运抽奖
当天办卡者可参与幸运抽奖,中奖率为100%。
奖项设置:A、一等奖??????????? 价值300元 儿童车(电瓶类)
300元
????????
?
B、二等奖??????????? 价值200元
益智玩具
400元 ????????
?
C、三等奖??????????? 价值100元
遥控玩具
500元 ?????????
D、幸运奖??????????? 价值5元
公仔
2500元
??
?(A:1名???? B:2名??? C:5名??? D:不限)
七、前期准备
(一)、宣传:前期宣传的方式和具体操作
1、海报与户外广告:在争取商场方提供的户外广告位,喷画大幅广告,效果较好;商场扶手楼梯玻璃、栏杆玻璃可做店堂广告位;社区报栏。 2、小区入户宣传:
这是最直接也是最有效的操作手段,但也是最复杂的方法。具体操作: (1)分两个宣传组进行宣传,每个组在两人或者两人以上,如果条件限制一个人一组也可以。宣传组的目的只是在开业之前两周内,通过和顾客的一对一宣传,不断寻找和跟踪顾客,了解准顾客的详细情况和需求,最终将顾客引导进入开业现场即可。
(2)将所在5公里内的区域划分,分配上基本做到平衡。每个组负责一个区域,开展工作。两组之间展开竞争,竞争的指标为引导进入乐园的数量和签单顾客的数量。表现优异的给予表彰,譬如现金奖励、职务晋级等。根据每组销量进行提成等措施来调动业务员的积极性。 (3)入户宣传的内容:乐园的概况及介绍、开业活动内容详细介绍。值得注意的是,了解到准顾客的情况后要收集整理、跟踪,并和店面所有人员保持沟通,找到合适的切入点,为开业时能迅速办卡做好准备。在开业前一天,宣传人员要和准顾客电话沟通,确认来店参加开业活动。 3、传单派发:
可安排兼职提前2-3天在路口、闹市区或沿街散发 4、报纸夹带宣传单页:
宣传单页设计要一幕了然,活动主题明显。制作要体现出品牌的档次来。切忌使用红、黄单色印刷的传单形式,没有档次。 发布内容:
a、开业信息 :时间、地点、标题、预约电话(可提供提前预约) b、优惠活动内容
c、乐园的相关信息,文化内涵为主
d、有关参与开业抽奖参与方法及礼品发放的信息
作用:夹报发行的宣传效果最直接,宣传覆盖面也广,信息也全面,目标客户群明确,有噱头必然会引起公众的注意,并很乐意参加新店开张举行的活动,由此达到宣传的效果。
夹带媒体:《 ××报》
发布数量:×万份 5、手机短信平台的开业预告
不需要满天乱发,可以采取卫星定位形式,集中针对方圆3公里的住宅小区来发送。也就是定位发送。 6、城市少儿频道宣传
可以跟当地的少儿频道、广播电台合作,进行开业宣传 7、公交车、出租车的后窗玻璃广告推广
8、城市社区网络、妈咪在网络上以妈咪角度撰写软文、发图片推广
9、周边临近幼儿园、幼教机构联系互动,邀请幼儿园小朋友和小学的学生来园内游玩、体验。
(二)、开业活动现场的布置:
1、户外的布置
a、大楼悬挂祝贺语直幅若干条;(具体口号待议)
b、大楼前面或楼顶施放祝贺语氢气球(也叫升空气球)若干个。(球面显示**儿童乐园盛大开业)
c、乐园路边可以插上一些彩旗 2、入口的布置
a、大门口铺设大红地毯(以红色衬托开业时的喜庆气氛),红毯的两侧摆放若干花篮,充满温馨、吉祥、喜庆;
b、入口处设置大型充气拱门1座,雄伟壮观,拱门上面粘贴内容为:“热烈祝贺**儿童乐园**店隆重开业”
3、乐园内的布置
乐园内应多悬挂一些气球,风格以红黄色调为主调,体现热情、红火、喜庆! 4、礼品的布置
礼品的摆放要有气势,堆头要大,给人感觉礼品很多,很值钱等。目的只有一个,要吸引路过顾客的注意,营造开业人气。 (三)、开业活动的人员安排
1、礼品的派送(1人)(注意派送前都要登记小朋友的姓名与联系方式)
2、客户资料的登记(1人)(要准备一张工作台、打印好的表格、笔,表格内容包含姓名、电话、出生年月、地址) 3、办卡与收银(3人) 4、乐园内秩序的维护(2人) 5、乐园外秩序的维护(1人)
6、户外的人员引导(2人)适时可以协助其他岗位
(四)、物品准备
1、人偶2个(以最近比较热门动画片的卡通人物做人偶)
2、奖品、抽奖箱、抽奖券
3、客户资料登记本、笔
4、年卡、季卡、月卡、欢乐卡
5、零钱
6、宣传单
7、气球
8、礼炮
八、开业流程
8:00 所有工作有人员到位到岗,做好庆典前的一切准备工作; 8:30 开放音响,播放优美歌曲,活跃现场; 9:00 放礼炮,正式开业;
9:30人偶在商场内楼上楼下走动引导,喧造声势; 10:00 开始抽奖活动 九、费用预算
1、宣传费用 2、奖品费用 3、材料费用 4、经费
十、注意事项
1、开业日子的选择,最好定在周末或节假日,这样人气较旺;并且需要关注气候,不适合在下雨天开业,下雨天人们不便出行。
2、开业当天工作人员统一着装,展现乐园管理规范、专业
编制:徐明
日期:2012/11/26
苏州园林英语导游词
Ladies, gentlemen,
Welcome to the" land of fish and rice" - - Suzhou.Suzhou ,one of the Chinese'"Cities of gardens"tops all others in both number and artistry of gardens.Starting from Pijiang Garden of the Eastern Jin Dynasty,Suzhou's art of gardening has undergone a history of1500 years.The concept of Suzhou classical gardens has gone beyond the city the regions of the Yangtze.
The four classical gardens of Suzhou are The Surging Waves Pavilion.The Lion Grove Garden Garden .The Humble Administrator'Garden.The Lingering Garden.In a nutshell ,represent the different architectural styles of Song.Yuan.Ming.Qing dynasties.
My friends, now we are in The Lingering Garden. It is located in Liuyuan Road, Suzhou City. It was built by Xutaishi in Ming Dynasty. At that time it was named Eastern Garden.
There are three treasures in The Lingering Garden. The first treasure are Stones.The stone in front of us is the most distinguishing stone "Guangyun Peak". With a weight of 5 tons and a height of 6.5 meters, it is one of the four Wonderful Stones in the regions of the Yangtze.
The calligrapher and painter Mifu in Song Dynasty sum up the features of Lake Tai stones as the following: slender ,wrinkling , leaking , penetrating. Just take the "guangyun Peak" as an example and you will have some idea about the features of the stones. In addition, it is endowed with the personal characters of faithfulness because of its nature of stiffness and unchangeable outlook. Thus it has been worshipped by people since old time.
The second treasure is "Five peak fairy Hall" "Five peaks fairy hall" gets the reputation of "The first hall in the regions of Yangtze" . The name comes from the lines of the great poet Libai. The four Chinese characters on the plaque were written by Wuda---the famous calligrapher. Nanmu Hall used to be the place for important banquets and ceremonies, such as birthday parties, weddings , funerals .
The hall is divided into two sections__the south section and the north section. The south section host male guests, while the south section host female guests.
The hall is elegantly designed with oversized windows on east and west sides . Through the windows, the outside sceneries of the two courtyards can be extended as parts of the hall, thus to ensure enough lights into the building.
Five peaks fairy hall was built out of luxury materials. Beams and pillars are all Nanmu, which is a kind of timber only produced in China. That is also the reason why "five peaks fairy hall" is also commonly called "Nanmu Hall".
The "Fossil Fish" we are enjoying is the third treasure of Lingering Garden. It is a natural marble picture. In the middle of the picture are the clutters of mountains which are Partly hidden and partly visible; below are flowing Streams,above are floating clouds; right on the middle top is a round white spot like a sun or a moon.It is a picture drawn by the nature. The marble stone has a diameter of 1 meter or so and a thickness of 15 mms . It was produced in Diancang Mountain, YunNan province. It is a wonder how such big a stone was delivered in a good condition from YunNan which is over one thousand mile away from Suzhou.
China is most famous for its elegant classical gardens.
Among these, the lingering Garden is one representative. If you would like to know more about Chinese culture, we welcome you to visit Suzhou again.