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hello,everyone! my name is luyan,my english name is orange.i like this english name becauseithinkorange is a kind of warm and happy colour ,also i adore drinkingorange juice. i'm 18years old. now,i study in wuxi higher vactional school of tourism anderce now .i'm being more and moreconfidentandoptimistic.lfeel poud about that.i like english very much,so i chose the major in our school
called business english''. i have confidence in studying english well. i havemany friends ,i can talk with them ,when i feel sad. i fancy watching filmseating tomatoes and listening some songs.
While abstract concepts have value, theyre difficult to understand when not anchored by an actual example.
虽然抽象概念有一定价值,但是如果没有实例加以解释就很难理解。
Wrong: "The ability for sales and marketing to cooperate on sales opportunities is crucial to sustainable revenue growth."
错误示例:通过销售和营销能力提高销售几率对可持续的销售增长至关重要。
Right: "The other day, we lost the Acme account because our sales message and our marketing message didnt jibe."
正确示例:因为销售信息和营销信息不匹配,我们失去了重要客户。
4. Appeal to emotion as well as intellect.
People today are simply too busy to ponder your thought processes. They need you to get to the point of the email within the first two sentences.
现在人们没有时间去斟酌你的思考过程。他们需要你在前两句话中直接点明邮件的主旨。
Wrong: In this white paper, we will investigate the potential impact of remedial sales training in our buyer/seller relationships. First, let us discuss the initial conditions which precipitated our inquiry.
错误示例:在这本白皮书中,我们将调查补救销售培训对顾客和销售员关系的潜在影响。首先,在开始调查之前,让我们讨论一下初始条件。
Right: If we dont fund the ABC sales training program, our sales will plummet.
正确示例:如果我们不投资ABC销售培训项目,我们的销售额会大幅降低。
2. Be personal rather than impersonal.
Human beings make decisions based on their emotions and then find intellectual reasons to defend the decision.
人们根据情感做决定,然后再为决定找智力方面的理由。
Wrong: "Our records indicate that 10% of our sales opportunities are lost without any sustained effort in the area of competitive analysis and comparison."
错误示例:我们的记录显示我们因为缺乏在竞争分析和比较方面的持续努力而丧失了10%的销售机会。
Right: "Everyone around here loves winning deals so much that we get skittish when it comes to finding out why we lost a de
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