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Today, YuHuangJian will set up a new tourism development company, YuHuangJian made me again. To reduce the future work burden and pressure, before accepting the position, general manager of the company from my planning department minister. Although in recent years, due to my limited ability and level, the propaganda work, such as brand positioning, project marketing, event planning, enterprise brand publicity, news media, public relations, internal management and the lack of this and that, but I still want to take this opportunity to emphasize the importance of branding.
As a communication between enterprises and consumers the most effective way to brand publicity can improve enterprise well-knownness, shaping the corporate image, establish enterprise reputation, cultivate brand loyalty, in order to promote the development of the enterprise have the effect of get twice the result with half the effort. It is not happen overnight but corporate communications, both must focus on service reality marketing demand, and to give attention to two or morethings enterprise brand capital accumulation, it is a long process. Communication goals and marketing objectives should have consistency, target is a target for marketing brand communication services. In the implementation of brand communication, want to understand their own brand core value, connotation, to public relations, sales promotion, visual, publicity tools such as language to achieve unity, harmonious communication effect.
推荐专题: 课前三分钟演讲稿 三分钟演讲稿 简单两分钟的英语演讲稿