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1.2.1 研究目的
本文分为两部分,对房地产价格分布和近几年发展走势的研究主要是为了分析房地产发展的现状和特点;进一步地,根据上海房地产市场的特点,把野口悠纪雄的地价泡沫模型应用于房地产市场,建立了符合上海特点的地价泡沫模型,从而计算出泡沫度。通过对影响因素的分析,以实现为有效控制房价的目的。
本文的研究目的是为了回答以下几个问题:(1)上海市房地产价格是如何分布的?(2)上海市房地产价格的空间分布有什么特点?(3)影响上海市房价产价格的因素有哪些?(4)上海房地产的泡沫度到底有多大?
1. 2. 2 研究方法
为了保证本论文的研究结果的科学性和严谨性,在实证分析的过程中主要用到以下几种研究方法:
(1)定性分析的方法。在对上海房价空间分布特点进行分析时,利用经综度坐标计算出房价距离中心地带的距离,从而分析距离市中心远近对房价的影响,并且结合商业圈对其价格分布进行描述性分析;在研究上海房地产市场走势时,通过研究1994年-2010年住宅投资额、住房销售面积、存量房交易情况和住宅交易价格等指标的发展趋势进而分析未来房价的走势时也用到了定性分析的方法。
(2)定量分析的方法。在研究房地产价格分布时,用到了幂率拟合和拟合优度检验;
在研究房地产泡沫度时,通过建立房地产泡沫模型,从量化的角度来分析土地价格、人口增长率、建筑成本、CPI增长率、可支配收入增长率和GDP增长率等指标对于房价的波动影响,这些都用到了定量分析的方法。
研究生开题报告ppt模板
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英语专业论文开题报告范文【1】
一、选题的目的、意义和必要性:
datang teashop is a privately owned tea shop. it established in XX, and is located beside the main road, youyi avenue, in the home world shopping mall. business scope mainly involves selling several kinds of tea and tea-sets. 15 employees are in datang teashop. 5 employees are in charge of management in datang. it attracts a large number of people over twenty-five-year-old persons in the local area.
in the past two years, datang teashop operated steadily. it had a certain client group, and a good prestige. however, with the improvement of living standard, the teashop does not meet the heightened demands of the clients in the local area. people want to purchase middle and high-class tea and tea set with reasonable prices and good quality services.
there were some clients complained that our services fell short of their expectations. in addition, more and more people enjoy tea, tea set and tea culture. and now, more and more people enjoy their leisure time with having a cup of tea. it is a green and healthy method for people to spend the leisure time. therefore, datang teashop must make an expansion and improvement project to meet the client’s need.
however, datang teashop only occupies an area of 84 square meters now, which is hindering the shop from expanding its services. the management planned to offer a wider range of services but the limited space has constrained the implementation. some clients complained about the insufficient stock and staff, limited sorts of tea, narrow space, and short of service.
in order to solve the problems, datang teashop decided to reform and innovate the service system and handling method, expand the business scope and scale, establish the especial sale form, broaden datang teashop’s prestige, improve the propaganda about “having a cup of tea scientifically”. thereby, datang teashop will attract the client and meet the client’s need,stress the charming of the tea culture and raise the sales volume.
it’s the goal of this expansion project to continue the advantage of datang teashop to meet the market need, and make datang teashop become the challenger in the market competition consistently.
二、研究的重点与过程设计
according to current situation, datang teashop’s sales volume sometimes shows a little decent tendency. furthermore there are several problems hindering the development of datang. this expansion project will research and analysis the recent problems of datang teashop and make a detailed plan to solve problems. it will improve in the aspect of sales space, attendants, equipments, and sales methods.
1. problems analysis
1.1 limit space in the teashop.
1.2 attendants in datang teashop floated quickly.
1.3 insufficient equipment in the shop.
1.3.1 shortage of shelves.
1.3.2 not any net equipment in the shop. and there was not website for datang teashop.
1.3.3 old finance software is in need of updating in time.
1.4 unique method in sale.
2. resolution
if datang teashop goes on selling as usual, it should meet the crisis with decrease of sales volume and floating of customers. according to problems analysis, datang teashop will take following measures to solve the main problems and set forth several improvement plans.
2.1 for limit sales space
rent the nearest shop to expand the sales space. it is about 50 square meters. the last sales area can reach 130 square meters.
2.2 for attendants floating quickly
2.2.1 recruiting 4 new staff with experiences.
2.2.2 combining theory with practice.
2.2.3 salary will be paid out by the results of achievement assessment and knowledge test every month..
2.3 for insufficient equipment
2.3.1 purchase adsl equipment, apply to set up network.
2.3.2 renovate new finance software.
2.4 expand the way of sales.
2.4.1 supplementary sale by promotion activity, mainly sale by selling in the shop.
2.4.2 visit the customer to sell at his house and enterprise, restaurant and hotel, sub district and government office.
2.4.3 sell on line.
三、研究方法
research approach:
for reaching problem analysis, cause analysis, case analysis, customer survey, questionnaire, brainstorming, questionnaire and swot analysis are to be used in the expansion project. they were adopted in analysis customers’ demand, make a new sales plan. and finally do successfully to improve the service and increase the sales volume.
四、预期结果
through practice this expansion project, we hope to reach the following six aims.
1. expand the prestige of datang teashop.
2. establish the unique tea culture of datang teashop.
3. decent the attendants’ floating rate, and improve the attendants’ service level.
4. expand the business space and scope.
5. innovate the equipment, increase the service contents, and exchange the business method.
6. increase the sales volume by 20%.
as a result of this project, datang teashop is expected to make profits 25% higher than before. and we could adjust the project to meet the customer’s demand.
论文开题报告怎么写及格式要求【2】
一、论文开题报告的意义
硕士论文开题报告是研究生在完成文献调研后写成的关于学位论文选题与如何实施的论述性报告。
本文在借鉴前人研究的基础上,有如下创新点:
(1)本文的数据是一手的材料。本文的上海市房地产数据都来自各大房地产网站(安居客,搜房网等)的挂牌交易价格,其数据为自2010年5月开始到2011年7月截止的时间点数据。
(2)提出了我国房地产价格的一种新的分布形式。关于房价的幕律分布一般国外研究的比较多,国内来说相对较少,而且相对来说国外的房价大都很好的服从这一分布;本文把此种方法应用与中国房地产市场中比较有代表性的城市上海,并研究各个区的房价是否也服从这一分布形态。
(3)本文把野口悠纪雄的地价泡沫模型应用于中国房地产市场,并根据上海市房地产的特点,提出了房地产泡沫模型。我们根据房地产的建造成本、人工成本等加之合理的收益来确定房地产的基础价格,为政府制定合理的房价提供参考,并根据实际价格与理论价格的差从而计算泡沫程度。
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